crumbs

Privacy Policy

Crumbs  |  Effective date: 21/05/2026  |  Version: 1.0

About this policy

Your privacy and the confidentiality of your data are of utmost importance to us. eyeo GmbH (“eyeo”, “we”, “our”) takes the protection of your personal data very seriously and collects as little of it as possible. Some data, however, is necessary for us to operate crumbs.com and the early-access waitlist on it. This policy explains what we collect and how we handle it.

We gather and use personal data firmly within the provisions of the EU General Data Protection Regulation (Regulation (EU) 2016/679, “GDPR”), applicable EU laws, and German national data protection laws.

Crumbs is a product of eyeo GmbH (Kunibertsgasse 10, 50668 Cologne, Germany). At this stage, we are not yet a live product. However, crumbs.com is a page where you can join our early-access waitlist and learn more about the product. This Version 1 policy covers only the limited data flows of the website. When the product launches, this policy will be expanded to cover the additional data flows that come with it (product features, support, and so on). We will update the version number and effective date at the top whenever that happens.

In the following text we will inform you about the specific data we collect, the scope and purpose of our collection and use, the legal basis for processing, and your rights to protect your personal data. We have tried to keep the language plain. If you have any questions about what we say here, please email privacy@eyeo.com.

Who is the data controller

eyeo GmbH is the data controller for any personal data you submit through crumbs.com.

Data Protection Officer

If you have any queries relating your personal data, please do not hesitate to contact our Data Protection Officer:
Carlo Piltz
Email: privacy@eyeo.com

What we collect

If you choose to join the waitlist through the form on our landing page, we collect:

  • Your email address, so we can email you once when the product is ready.
  • Your router manufacturer, so we can understand which devices are common in our future user base.

That is the entire dataset. We do not collect names, locations, payment details, IP addresses for analytics, behavioral data, device identifiers, or anything else through this site. Limited technical data is processed by our hosting and security infrastructure as a necessity of operating the website.

Why we use it, and the legal basis

We use the information you submit to send you an email when Crumbs is available, and occasional updates about the product, early-access opportunities, and related news from eyeo.

Under the EU/UK General Data Protection Regulation (GDPR), our legal basis is your consent (Article 6(1)(a)), which you give by ticking the consent box and submitting the form. You can withdraw that consent at any time (see “Your rights” below); withdrawal does not affect anything we did with your data before you withdrew it.

How long we keep it

We keep your email address and your router manufacturer for as long as you want to hear from us about Crumbs. That means until you unsubscribe, withdraw your consent, or ask us to delete your data whichever happens first. After that, we delete the record from our active systems. Residual copies may remain in routine backups for a limited period before they are overwritten as part of our standard backup cycle. We will only retain your data beyond this point if we are required to by applicable law.

Recipients of your data and international data transfers

We do not sell your data, and we do not share it for advertising. We do rely on a small number of service providers to run the site and the waitlist:

Mailchimp (operated by Intuit Inc., 2700 Coast Avenue, Mountain View, CA 94043, USA) stores your waitlist entry and is the system we use to send emails about Crumbs. See its privacy policy here.
WP Engine (operated by WP Engine, Inc., 504 Lavaca St, Suite 1000 Austin, TX 78701 USA) hosts the website on the WordPress platform. See its privacy policy here.
MC4WP (operated by ibericode BV, St. Jacobslaan 516533 BP Nijmegen, The Netherlands) is the WordPress plugin that connects the form on the page to Mailchimp. Please see its privacy policy here.
Google Fonts (operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) is used for the visual design of our website. See its privacy policy here.
Adobe Fonts (operated by Adobe Inc., 345 Park Avenue, San Jose, CA 95110, USA) is used for typography and visual design on the site. See its privacy policy here.

Because some processors and their sub-processors are based in the United States, your data is transferred outside the EU/EEA. Where required, these transfers rely on the EU–US Data Privacy Framework and/or the European Commission’s Standard Contractual Clauses (SCCs) as the legal mechanism.

Your rights

Depending on where you live, you have rights over the personal data we hold about you. Under GDPR (EU/UK residents) these include:

  • Access: ask what data we hold about you.
  • Rectification: ask us to correct it.
  • Erasure: ask us to delete it.
  • Restriction and objection: ask us to limit or stop processing.
  • Portability: receive your data in a portable format.
  • Withdraw consent: at any time, without affecting prior lawful processing.
  • Complain to your local data protection authority.

Under the California Consumer Privacy Act (CCPA), California residents have rights to know, delete, and opt out of the sale or sharing of personal information, and the right to non-discrimination for exercising those rights. For clarity: we do not sell or share personal information as those terms are defined under CCPA.

You can also unsubscribe from any Mailchimp email using the unsubscribe link in that email or send an email to us, which will remove you from the waitlist.

To exercise any right, email privacy@eyeo.com. We will respond within the timeframes required by applicable law (typically within 30 days under GDPR, 45 days under CCPA).

Your rights, and the laws that apply to your data, may vary depending on where you live. If you are unsure which rules apply to you, please contact us and we will help.

Children

The waitlist is not directed at children. We do not knowingly collect data from anyone under 16. If you believe a child has submitted data through the form, please email privacy@eyeo.com and we will delete it.

Changes to this policy

This is the Phase 1 version of our privacy policy. When Crumbs launches as a product, we will publish an expanded policy that covers the new data flows. The effective date and version number at the top of this page will change accordingly.

Contact

eyeo GmbH
Kunibertsgasse 10
50668 Cologne, Germany
Email (privacy matters): privacy@eyeo.com